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Rock N Roll Australia BY ELLY, AMPLIFY AUSSIE ARTISTS
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A person watching a digital art display with nine images, BY ELLY

Artist Management & direction

Killer bios & submissions

Career strategy & mentoring

gig & tour booking

Events - conception to completion

Social media & marketing

release strategy & promotion

Black background with red and black text BY ELLY
A silhouette of a woman standing BACK OF STAGE with curtains drawn on either side. BY ELLY

art isn't something people do, it's who they are

art isn't something people do, it's who they are

Writer, strategist, chaos-coordinator, and rockstar-wrangler with a spine of steel and a poet’s pen.

A lyrical bruiser and industry fire-starter, Elly blends emotion with razor-sharp insight, writing bios that bite, building platforms that last, and advocating for artists before they know they need her.

She moves between festival floors and writing rooms with equal power, pulling the strings behind unforgettable gigs, campaigns, and cultural shifts, always championing the underdogs. She keeps the room dancing while weaving her magic behind the scenes: creative fire with serious operational grit.

Elly sees stories everywhere, in an artist’s rise, in the bones of a festival, or in the quiet lessons of a children’s book. She writes to frame them, fight for them, and bring them into the light. Whether it’s a pitch that lands, or a story for kids finding their place in the world, she knows how to thread meaning through the noise.

Her writing walks the tightrope between myth and memory intimate, cosmic, and charged with the fierce grace of human connection. The result is a literary excavation: part lyric, part reckoning, part flashlight in the dark.

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A cartoon brown baby COW with big eyes, sticking out its tongue and smiling. LITTLE LOUIE MOO, BY ELLY
Colorful toy packaging CHILDRENS BOOK SERIES LITTLE LOUIE MOO BY ELLY

My stories begin in the hush between heartbeats, where love lives. I want children to feel seen, and remind grown-ups what gentleness can do. I believe that love is not an alternative to strength, it is strength. That peace isn’t passive, it’s practiced. That stories can be lanterns, not just escapes.

And if even one child feels braver, more loved, or more understood after reading, then I’ve done what I came here to do -

spread the love of Little Louie Moo.

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IT’S A LIFESTYLE CRISIS

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